1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is ruthex GmbH, Schlehdornstraße 6, 26215 Wiefelstede, Germany, Tel.: +49 151 56805717, Email: info@ruthex.de. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2) Data collection when you visit our website

If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if necessary: ​​in anonymized form)

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Hosting

Hosted by Shopify

We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”) for the purpose of hosting and displaying the online shop on a basis Processing on our behalf. All data collected on our website is processed on Shopify’s servers. As part of Shopify's aforementioned services, data may also be processed further on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc .or Shopify (USA) Inc. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on data protection from Shopify can be found on the following website: https://www.shopify.de/legal/datenschutz Further processing on servers other than the Shopify servers mentioned above only takes place within the framework stated below.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable you to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can find out how long each cookie is stored in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-mana ge-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact us

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when a contact form is used can be seen in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted after your request has been processed. This is the case if it can be seen from the circumstances that the matter in question has been conclusively clarified and if there are no legal retention obligations to the contrary.

6) Data processing when opening a customer account and for contract processing

In accordance with Article 6 Paragraph 1 Letter b of the GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked in consideration of tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or reserve the right to further use of your data as permitted by law on our part became.

7) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you chose are saved and published on this website. Furthermore, your IP address is logged and stored. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content through a comment made. We need your email address in order to contact you if a third party should complain that your published content is illegal. The legal basis for storing your data is Article 6 Paragraph 1 Letters b and f GDPR. We reserve the right to delete comments if they are criticized by third parties as being unlawful.

8) Use of customer data for direct advertising

8.1 Registration for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email in which you will be asked to confirm that you want to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

8.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services similar to those you have already purchased from our range. In accordance with Section 7 Paragraph 3 UWG, we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the person responsible named at the beginning. For this you will only incur transmission costs according to the basic tariffs. Once your objection has been received, the use of your email address for advertising purposes will be stopped immediately.

8.3 Newsletter dispatch via Klaviyo

Our email newsletters are sent via the technical service provider “Klaviyo”, 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter . This transfer is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.

Klaviyo uses this information to send newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties. To protect your data in the USA, we have a data processing agreement with Klaviyo (“Data Processing Agreement”), in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and in particular not to third parties to pass on.

You can view Klaviyo's privacy policy here: https://www.klaviyo.com/privacy

8.4 Sending newsletters via Shopify Email

Our email newsletters are sent via Shopify Email, a service of Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), to which we send your pass on the data provided when registering for the newsletter. This transfer is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. The data you enter to receive the newsletter (e.g. email address) is generally stored on Shopify's servers in the EU. As part of Shopify's aforementioned services, data may also be processed further on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA). Inc. or Shopify (USA) Inc. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision.

Shopify uses this information to send and statistically evaluate the newsletters on our behalf. For evaluation purposes, the emails sent may contain so-called web beacons or tracking pixels, which represent single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message was opened and which links, if any, were clicked on. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). The data is only collected pseudonymously and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients. If you would like to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, Shopify itself can use this data in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine which countries the recipients come from. However, Shopify does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

We have concluded an order processing agreement with Shopify, with which we oblige Shopify to protect our customers' data and not to pass it on to third parties.

You can view Shopify's privacy policy here: https://www.shopify.de/legal/datenschutz

8.5 Advertising by post

Based on our legitimate interest in personalized direct advertising, we reserve the right to use your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and professional, Industry or business name in accordance with Art. 6 Para. 1 lit. f GDPR and used to send interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the person responsible.

8.6 Goods availability notification via email

If we offer the option of informing you by email about the time of availability for selected, temporarily unavailable items in our online shop, you can register for our email notification service for product availability. If you register for our email notification service for product availability, we will send you a one-time email message about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email asking you to confirm that you wish to receive such notification by clicking on an appropriate link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register for our email notification service for product availability, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to track possible misuse of your email address at a later date can. The data we collect when you register for our email notification service about product availability is used solely for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the e-mail notification service about product availability at any time by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration .

9) Data processing for order processing

9.1 To process your order, we work with the service provider(s) below, who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent that this is necessary to deliver the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, provided this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for passing on the data is Article 6 Paragraph 1 Letter b GDPR.

9.2 Use of special service providers for order processing and processing

-Billbee
The order is processed via the service provider “Billbee” (Billbee GmbH, Paulinenstrasse 54, 32756 Detmold). Name, address and, if applicable, other personal data will be passed on to Billbee exclusively for the purpose of processing the online order in accordance with Article 6 Paragraph 1 Letter b of the GDPR. Your data will only be passed on to the extent that this is actually necessary to process the order. Details about Billbee's data protection and its data protection declaration can be found on Billbee's website at "billbee.io".
- Easybill
Order processing (in particular invoicing) is carried out via the service provider “easybill” (easybill GmbH, Düsselstr. 21, 41564 Kaarst). Name, address and, if applicable, other personal data will be passed on to easybill exclusively for the purpose of processing the online order in accordance with Article 6 Paragraph 1 Letter b of the GDPR. Your data will only be passed on to the extent that this is actually necessary to process the order. Details about easybill's data protection and easybill's data protection declaration can be viewed on the easybill website at easybill.de.

9.3 Transfer of personal data to shipping service providers

- German postal service

If the goods are delivered by Deutsche Post (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will provide your email address in accordance with Art. 6 Para. 1 lit. a GDPR before delivery of the goods to Deutsche Post for the purpose of agreeing a delivery date or for delivery notification, provided you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to Deutsche Post for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on to the extent that this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Deutsche Post or delivery notification is not possible. Consent can be revoked at any time with future effect from the person responsible above or from Deutsche Post.

- DHL

If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will provide your email address in accordance with Art. 6 Para. 1 lit. a GDPR before delivery of the goods for the purpose of coordination of a delivery date or delivery announcement to DHL, provided you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on to the extent that this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible. The consent can be revoked at any time with future effect from the person responsible above or from the transport service provider DHL.

- Austrian post

If the goods are delivered by the transport service provider Austrian Post (Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria), we will provide your email address before delivery of the goods in accordance with Art. 6 Para. 1 lit. a GDPR For the purpose of coordinating a delivery date or for delivery notification to the Austrian Post, provided you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to Austrian Post for the purpose of delivery in accordance with Article 6 Paragraph 1 Letter b of the GDPR. The data will only be passed on to the extent that this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date in advance with Austrian Post or to transmit status information about the shipment delivery. Consent can be revoked at any time with future effect from the person responsible above or from the transport service provider Austrian Post.

- Post CH

If the goods are delivered by the transport service provider Post CH (Swiss Post AG, Switzerland, Wankdorfallee 4, 3030 Bern), we will give your email address to the post office before delivery of the goods for the purpose of agreeing a delivery date or for delivery notification CH, provided you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the CH post office for the purpose of delivery. The data will only be passed on to the extent that this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with Post CH in advance or to transmit status information about the shipment delivery. The consent can be revoked at any time with future effect from the person responsible above or from the transport service provider Post CH.

9.4 Use of payment service providers (payment services)

-Amazon Pay

If you select the payment method "Amazon Pay", payment is processed via the payment service provider Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we will pass on the information you provided during the ordering process along with the Pass on information about your order in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data will be passed on exclusively for the purpose of processing payments with the payment service provider Amazon Payments and only to the extent that it is necessary for this purpose. You can find further information about Amazon Payments' data protection regulations at the following internet address: https://pay.amazon.com/de/help/201751600

-Apple Pay

If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the “Apple Pay” function of your device running iOS, watchOS or macOS by debiting a payment card stored with “Apple Pay”. Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to approve a payment, you must enter a code previously specified by you and verify it using the “Face ID” or “Touch ID” function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment details. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.
If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.
Apple retains anonymized transaction information, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services. When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac. Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027

- Google Pay

If you choose the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment will be processed via the “Google Pay” application on your device with at least Android 4.4 (“KitKat”) operated mobile device with an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). In order to approve a payment via Google Pay in the amount of more than €25, you must first unlock your mobile device using the verification measure that has been set up (e.g. facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the originating website, which is used to verify a payment made. This transaction number does not contain any information about the real payment details of your payment methods stored with Google Pay, but is created and transmitted as a one-time valid numerical token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment process. The transaction is carried out exclusively between the user and the source website by debiting the payment method stored with Google Pay.
If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.
Google reserves the right to collect, store and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photographs that you included with the transaction, the name and email address of the seller and buyer, respectively. the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, the verification of process data and the optimization and functionality of the Google Pay service.
Google also reserves the right to combine the processed process data with other information that is collected and stored by Google when you use other Google services.
The terms of use of Google Pay can be found here: https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt =googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=pri vacynotice&ldl=de

-Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we pass on your payment data to PayPal (Europe) Sarl et Cie, SCA, 22- as part of the payment processing. 24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”), further. The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Further data protection information, including information about the credit agencies used, can be found in PayPal's data protection declaration:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

- Shopify Payments

We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, the payment is processed via the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we communicate the information you provided during the ordering process, together with the information about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information about Shopify Payments’ data protection can be found at the following internet address: https://www.shopify.com/legal/privacy.
Data protection information about Stripe Payments Europe Ltd. You will find here:
https://stripe.com/de/privacy

10) Contact us for review reminders

Own review reminder (not sent by a customer review system) We use your email address as a one-time reminder to submit a review of your order for the review system we use, provided you give us your express consent to do so during or after your order in accordance with Art. 6 Para. 1 lit. a GDPR.

You can revoke your consent at any time by sending a message to the person responsible for data processing.

11) Use of social media: Social plugins

11.1 Facebook as standard plugin

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or “Facebook Social Plugin”. You can find an overview of the Facebook plugins and their appearance here: https://developers.facebook.com/docs/plugins

If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly to your browser by Facebook and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook Inc. server in the USA and stored there.

If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or making a comment, this information will also be transmitted directly to a Facebook server and stored there. The information will also be published on your Facebook profile and displayed to your Facebook friends.

The data processing operations described are carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of Facebook's legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the Facebook service to your needs .

If you do not want Facebook to directly assign the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plugins and thus the data processing operations described above with add-ons for your browser in the future, e.g. with the script blocker “NoScript” (http://noscript.net/).

11.2 Facebook plugins with 2-click solution

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” solution. You can recognize deactivated plugins because they have a gray background. This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the Facebook servers. Only when you activate the plugins and thus give your consent to the data transfer in accordance with Article 6 Paragraph 1 Letter a of the GDPR will your browser establish a direct connection to the Facebook servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the amount of data that Facebook collects using the plugins. As far as we know, Facebook receives information about which of our websites you have currently and previously accessed. By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page on our website even if you do not have a profile on Facebook or are not currently logged in. The information collected (including your IP address) is transmitted from your browser directly to a Facebook Inc. server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed there to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to Facebook.

The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php

11.3 Facebook plugins with Shariff solution

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established to the Facebook servers when you access a page on our website that contains such buttons. When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php

11.4 Instagram as default plugin

Our website uses so-called social plugins (“plugins”) from the online service Instagram, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.

If you access a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The content of the plugin is transmitted directly to your browser by Instagram and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to a Facebook Inc. server in the USA and stored there.

If you are logged in to Instagram, Instagram can directly assign your visit to our website to your Instagram account. If you interact with the plugins, for example by clicking the “Instagram camera” button, this information is also transmitted directly to an Instagram server and stored there. The information will also be published on your Instagram account and shown to your contacts there.

The data processing operations described are carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of Instagram's legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the Instagram service to your needs .

If you do not want Instagram to directly assign the data collected via our website to your Instagram account, you must log out of Instagram before visiting our website. You can also object to the loading of the Instagram plugins and thus the data processing operations described above with add-ons for your browser in the future, e.g. with the script blocker “NoScript” (http://noscript.net/).

The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

11.5 Instagram plugin as a Shariff solution

Our website uses so-called social plugins (“plugins”) from the online service Instagram, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”).

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established to Instagram's servers when you access a page on our website that contains such buttons. When you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

12) Use of Social Media: Videos

12.1 Use of Vimeo Videos

Plugins from the video portal Vimeo from Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated into our website. If you access a page on our website that contains such a plugin, your browser establishes a direct connection to Vimeo's servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted from your browser directly to a Vimeo server in the USA and stored there.

If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as clicking the start button on a video), this information is also transmitted directly to a Vimeo server and stored there.

The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Vimeo's legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to directly assign the data collected via our website to your Vimeo account, you must log out of Vimeo before visiting our website.

The purpose and scope of data collection and the further processing and use of the data by Vimeo as well as your related rights and setting options to protect your privacy can be found in Vimeo's data protection information: https://vimeo.com/privacy

For videos from Vimeo that are embedded on our site, the tracking tool Google Analytics from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo's own tracking, which we do not have access to and which we cannot influence. Google Analytics uses so-called “cookies” for tracking, which are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.

This processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on Vimeo's legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website.

12.2 Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider “Youtube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, only starts saving user information when the video(s) are played. If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behavior. According to information from “YouTube”, these serve, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want it to be associated with your YouTube profile, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles; to exercise this you must contact YouTube.

When using YouTube, personal data may also be transmitted to the servers of Google LLC. come to the USA. Regardless of whether the embedded videos are played, a connection to the Google network is established every time this website is accessed, which can trigger further data processing operations without our influence.

Further information on data protection at “Youtube” can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms and in Google’s data protection declaration at https://www.google.de/intl/ de/policies/privacy.

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website.

13) Online Marketing

13.1 Facebook Pixel for the creation of custom audiences with extended data comparison (with cookie consent tool)

Within our online offering, the so-called “Facebook Pixel” from the social network Facebook is used in the extended data comparison mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).

Based on their express consent, if a user clicks on an ad placed by us on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. After being redirected, this URL parameter is then written into the user's browser via a cookie, which our linked page sets itself. In addition, this cookie records specific customer data such as the email address, which we collect on our website linked to the Facebook ad during processes such as purchasing, account logins or registrations (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including specific customer data, to be forwarded to Facebook.

With the help of the Facebook pixel with extended data comparison, Facebook is able to precisely determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with extended data comparison in order to show the Facebook ads we place only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products). determined based on the websites visited) which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel with extended data comparison, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion”). Compared to the standard version of Facebook Pixel, the extended data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.

These processing operations only take place if express consent is given in accordance with Article 6 (1) (a) GDPR. Consent to the use of the Facebook Pixel may only be given by users who are older than 16 years old. If you are younger, we ask that you ask your guardians for permission. The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also be transmitted to the Facebook Inc. servers in the USA. You can revoke your consent at any time with future effect. To exercise your revocation, remove the check mark next to the “Facebook Pixel” setting in the “Cookie Consent Tool” integrated on the website.

13.2 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, which are text files that are stored on your computer and enable your use of the website to be analyzed. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information. Simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also result in a transmission to the Google LLC servers. come to the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense advertisements. The IP address transmitted by your browser as part of Google AdSense is not combined with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

The described processing of data is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR for the purpose of targeted advertising targeting of the user by advertising third parties, whose advertisements are displayed on this website based on the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee.

You can find further information about Google's data protection regulations at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly, or you can download and install the browser plug-in available at the following link: https://www.google.com/settings/ads /plugin?hl=de

Please note that certain functions of this website may not be possible or may only be used to a limited extent if you have deactivated the use of cookies.

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

14) Web analytics services

Google (Universal) Analytics with Google Signals

This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your device and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.

This website uses Google (Universal) Analytics exclusively with the “_anonymizeIp()” extension, which ensures anonymization of the IP address by shortening it and excludes any direct reference to a person. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.

Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called “demographic characteristics”. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized targeting of marketing measures. However, records collected using “demographic characteristics” cannot be assigned to a specific person.

All processing described above, in particular the setting of Google Analytics cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, Google Analytics will not be used during your visit to the site.

You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.

Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals we can have Google create cross-device reports (so-called “cross device tracking”). If you have activated “personalized ads” in your settings in your Google account and you have linked your internet-enabled devices to your Google account, Google can monitor user behavior if you have given your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR (see above) analyze across devices and create database models based on this. The logins and device types of all site visitors who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you first clicked on an ad and on which device the associated conversion took place. We do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option to deactivate the “personalized ads” function in the settings of your Google account and thus turn off cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de

You can read further information about Google Signals here: https://support.google.com/analytics/answer/7532985?hl=de

15) Retargeting/remarketing/recommendation advertising

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR.

Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you display on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come to the USA.

You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/

You can view further information and the data protection regulations regarding advertising and Google here: https://www.google.com/policies/technologies/ads/

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website or, alternatively, follow the option described above to object.

16) Tools and miscellaneous

16.1 - DATEV

To carry out the accounting, we use the cloud-based accounting software from DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg (“DATEV”). DATEV processes incoming and outgoing invoices as well as our company's bank transactions in order to automatically record invoices, match them to the transactions and create financial accounting from them in a semi-automated process.

If personal data is also processed, the processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes. Further information about DATEV, the automated processing of data and the data protection regulations can be found at https://www.datev.de/web/de/m/ueber-datev/datenschutz/

16.2 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an email survey from Google. If you give your consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The review you leave will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come to the USA.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

Further information about Google's data protection in connection with the Google customer reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about Google Seller Ratings data protection at this link: https://support.google.com/google-ads/answer/2375474

16.3 Google Translate

This site uses the translation service “Google Translate” from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) via an API integration. In order for the translation to be displayed automatically based on your choice of national language, the browser you use connects to Google's servers. Google uses so-called “cookies”, which are text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.

If personal data is processed, this is done in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in barrier-free and universal accessibility of our website.

You can view further information about Google Translate and Google's privacy policy at: https://www.google.com/policies/privacy/

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website.

16.4 Applications for job advertisements via email

We advertise current vacant positions in a separate section on our website, for which interested parties can apply by email to the contact address provided.

Inclusion in the application process requires that applicants provide us with all the personal data required for a well-founded and informed assessment and selection by email along with the application. The required information includes general information about the person (name, address, telephone or electronic contact option) as well as performance-specific evidence of the qualifications required for a position. Health-related information may also be required, which must be given special consideration under labor and social law in the interest of the applicant's social protection.

Which components an application must contain in individual cases in order to be considered and in which form these components must be sent by email can be found in the respective job advertisement.

After receipt of the application sent using the email contact address provided, the applicant data will be stored by us and evaluated exclusively for the purpose of processing the application. For questions that arise during processing, we use either the email address provided by the applicant with their application or a telephone number provided, at our discretion.

The legal basis for this processing, including contacting us for queries, is generally Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.

If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as information about severely disabled status) are requested from applicants as part of the application process, processing takes place in accordance with Art. 9 Para. 2 lit. b. GDPR, so that we can exercise the rights under labor law and social security and social protection law and fulfill our obligations in this regard.

Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9 Paragraph 1 Letter h of the GDPR if it is for the purposes of preventive health care or occupational medicine, for assessing the applicant's ability to work, for medical diagnostics, care or Treatment is carried out in the health or social sector or for the management of systems and services in the health or social sector.

If the evaluation described above does not result in an applicant being selected or if an applicant withdraws their application prematurely, the data transmitted by email as well as all electronic correspondence, including the original application email, will be deleted after a corresponding notification at the latest after 6 months. This deadline is based on our legitimate interest in answering any follow-up questions regarding the application and, if necessary, in being able to meet our obligations to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be further processed on the basis of Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG) for the purposes of carrying out the employment relationship.

16.5 - Google Maps

On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually display geographical information. By using this service, our location will be displayed to you and any journey will be made easier.

When you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also result in a transmission to the servers of Google LLC. come to the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and therefore the map display on this website cannot then be used.

You can view Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html; you can find the additional terms of use for Google Maps at https://www.google.com/intl /de_US/help/terms_maps.html Detailed information on data protection in connection with the use of Google Maps can be found on the Google website (“Google Privacy Policy”): https://www.google.de/intl/de/policies /privacy/ To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

16.6 Shopsync for Shopify

This website uses the Shopify app “Shopsync” from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.

With the help of ShopSync, the newsletter service “Mailchimp” is synchronized with our Shopify account in such a way that, on the one hand, updates to Mailchimp email lists (e.g. an opt-out of a newsletter recipient) are also automatically stored on Shopify and, on the other hand New contact data generated through contract conclusions on Shopify are automatically transferred to Mailchimp's email lists.

In the former case, data processing takes place in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the profiles of advertising recipients and the efficient consideration of legally significant status changes.

In the second case, exclusively on the basis of the user's express consent in accordance with Article 6 Para. 1 lit (purchase amount, time and date of purchase) transferred to Mailchimp by ShopSync.

Data transferred in this way will not be saved or retained by ShopSync after synchronization. All information synced between Shopify and Mailchimp is transferred using Secure Socket Layer (SSL) technology, and all transferred information remains encrypted during the sync process.

The synchronization process requires the transfer of information over a secure connection to servers hosted by Amazon Web Services in the United States.

Further data protection information about ShopSync can be found here: https://shopsync.io/privacy-policy

16.7 - Google Meet

We use the “Google Meet” service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter “Google Meet”) to hold online meetings, video conferences and/or webinars.

When using Google Meet, different data is processed. The extent of the data processed depends on what data you provide before or during participation in an online meeting, video conference or webinar. When using Google Meet, data from communication participants is processed and stored on Google servers. This data may include, in particular, your registration data (name, email address, telephone (optional) and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and auditory contributions from participants, as well as voice input, can be processed in chats. This may also result in a transmission to the Google LLC servers. come to the USA.

When processing personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 Para. 1 lit. b GDPR serves as the legal basis. If you have given us your consent to process your data, the processing will be carried out on the basis of Article 6 Paragraph 1 Letter a GDPR. Consent given can be revoked at any time with future effect. Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in accordance with Article 6 (1) (f) GDPR in the effective implementation of the online meeting, webinar or video conference. Further information on data usage by Google Meet can be found in Google's data protection regulations at https://www.google.de/policies/privacy/

- Microsoft Teams

We use the “Microsoft Teams” service from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter “Microsoft Teams”) to conduct online meetings, video conferences and/or webinars.

When using Microsoft Teams, different data is processed. The extent of the data processed depends on what data you provide before or during participation in an online meeting, video conference or webinar. When using Microsoft Teams, data from communication participants is processed and stored on Microsoft Teams servers. This data may include, in particular, your registration data (name, email address, telephone (optional) and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and auditory contributions from participants, as well as voice input, can be processed in chats.

When processing personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 Para. 1 lit. b GDPR serves as the legal basis. If you have given us your consent to process your data, the processing will be carried out on the basis of Article 6 Paragraph 1 Letter a GDPR. Consent given can be revoked at any time with future effect. Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in accordance with Article 6 (1) (f) GDPR in the effective implementation of the online meeting, webinar or video conference. Further information on data usage by Microsoft Teams can be found in the Microsoft Teams data protection declaration at https://privacy.microsoft.com/de-de/privacystatement

- Zoom

We use the “Zoom” service from Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA (hereinafter “Zoom”) to conduct online meetings, video conferences and/or webinars. When using Zoom, different data is processed. The extent of the data processed depends on what data you provide before or during participation in an online meeting, video conference or webinar. When using Zoom, data from communication participants is processed and stored on Zoom servers. This data may include, in particular, your registration data (name, email address, telephone (optional) and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and auditory contributions from participants, as well as voice input, can be processed in chats.

When processing personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 Para. 1 lit. b GDPR serves as the legal basis. If you have given us your consent to process your data, the processing will be carried out on the basis of Article 6 Paragraph 1 Letter a GDPR. Consent given can be revoked at any time with future effect. Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in accordance with Article 6 (1) (f) GDPR in the effective implementation of the online meeting, webinar or video conference. Further information on Zoom's use of data can be found in Zoom's privacy policy at https://zoom.us/docs/de-de/privacy-and-legal.html

17) Rights of the person concerned

17.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and rights of intervention) vis-à-vis the person responsible for the processing of your personal data, about which we will inform you below:

- Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing affecting you, as well as your right to be informed about what guarantees exist in accordance with Art. 46 GDPR when your data is forwarded to third countries;

- Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of incomplete data stored by us;

- Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Paragraph 1 GDPR are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

- Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data that you dispute is verified, if you reject deletion of your data due to unlawful data processing and instead request the restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons relating to your particular situation as long as it is not yet clear whether our legitimate reasons outweigh;

- Right to information in accordance with Art. 19 GDPR: If you have asserted the right to rectification, deletion or restriction of processing against the person responsible, the person responsible is obliged to inform all recipients to whom the personal data concerning you have been disclosed, this rectification or deletion of the data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

- Right to data portability in accordance with Art. 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible, if this is technically feasible ;

- Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke consent to the processing of data once given at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent before its revocation;

- Right to complain in accordance with Art. 77 GDPR: If you are of the opinion that the processing of personal data concerning you violates the GDPR, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, your place of work or the place of the alleged infringement.

17.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT ARE worthy of protection, which OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

18) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective legal retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, this data will be stored until the person concerned revokes their consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Art. 6 Para. 1 lit and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the data subject exercises his or her right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can provide compelling legitimate reasons provide evidence for the processing that outweighs the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.